Calling All SEOs and Webmasters: Google Wants You
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Now through Sept. 30th, Google is looking once again to its community of developers to help guide others and contribute short tutorial videos to their Webmaster Central YouTube channel. The basic requirements are as follows:
- Keep the video short: Approximately 3-5 minutes.
- Think small: A short video is a good way to showcase your use of Top Search Queries, but not long enough to highlight an entire SEO strategy.
- Focus on a real-life example of how you used a particular feature: For example, you could show how you used link data to research your brand, or crawl errors to diagnose problems with your site structure. Do you have a great tip or recommendation?
(Go here for a complete list of requirements and submit all videos through their help center.)
This is not the first time Google has reached out, nor is it something new to the industry. The site is billed as a one-stop shop for webmaster resources that helps with crawling and indexing questions, as well as introducing offerings to enhance and increase site traffic. The YouTube channel has more than 5,000 subscribers and 113 uploaded tutorials since launching in January.
Rob Laporte on 29 Oct 08Oct 22, 2008 at 10:55am Eastern by Paul Bruemmer Two Ways To Justify SEO In Uncertain Times In House - A Column From Search Engine Land During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it's time to perform a cost-benefit exercise. It's your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team. When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important. 1) Leverage Your Paid Search Data To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent. One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings: 1. Access the Keyword Tool within your Google AdWords account. 2. Type your best performing (for instance, 20) keywords. 3. Select descriptive words or phrases and synonyms. 4. Click Get Keyword Ideas. This will produce a report; select Exact within the "Match Type" field and click on Approx Avg Search Volume. 1. Look at the Cost-Per-Click column to acquire the CPC value (let's assume it's $2.00). 2. Go to your web analytics data and identify the number of organic clicks for these keywords (let's assume 20,000/month). 3. Multiply the two (CPC times the number of organic clicks (in this case $40,000/mo)). 4. Create a spreadsheet with your best performing keywords and make the statement, "if we